The New York Times: In Dallas, Commercial Radio Without Commercials
Excerpt:
"Facing increasing competition from satellite radio and iPods, Clear Channel Communications is trying something radically different at a commercial radio station in Texas: getting rid of the commercials.
As of today, KZPS in Dallas — on the dial at 92.5 FM or online at lonestar925.com — will no longer run traditional 30- or 60-second advertisements. Instead, advertisers sponsor an hour of programming, during which a D.J. will promote its product conversationally in what the company calls integration."
http://www.nytimes.com/2007/04/23/business/media/23radio.html?ei=5090&en=670c6a16935488ef&ex=1334980800&adxnnl=1&partner=rssuserland&emc=rss&pagewanted=print&adxnnlx=1177342119-F5txucsvb0yIk4KOpHW7Yg
Alex
Monday
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