Schmidt: Google's Beyond Search Now

Excerpts:
"When asked how we should think about Google, Schmidt said,” Think of it first as an advertising system. Then as an end-user system -- Google Apps. A third way to think of Google is as a giant supercomputer.”

“And a fourth way is to think of it as a social phenomenon involving the company, the people, the brand, the mission, the values -- all that kind of stuff.”"

and

"When asked why Google purchased YouTube even though they knew they would face legal battles, Schmidt believes the deal was too good to pass on.” Because we think it’s fantastic. I mean, we really do think that the YouTube phenomenon is sustainable for many, many years.”

“And the argument is simple: People are using videoclips everywhere. They’re sharing them. They’re building communities around them. YouTube’s traffic continues to grow rapidly.”

Schmidt added that YouTube would pay for itself in simple searches and as they integrate the searches for both Google and YouTube they would drive more traffic to both places. They also have plans to run video ads on YouTube in the future which Schmidt believes will bring more traffic to offline ads such as TV."

http://www.webpronews.com/topnews/2007/04/10/schmidt-googles-beyond-search-now

Alex

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