TechPresident: Do the Best Sites Make the Most Money?

Excerpt:
"A team of researchers out of Bentley College, Christine Williams an Jeff Gulati (we’ve covered their analysis of Facebook and elections a couple of times) have released a new content study that shows that the “presidential candidates who have the ‘most comprehensive and innovative websites have also raised the most money.” While helpfully adding to our body of knowledge about the candidates’ use of the web, the study raises more questions than it answers.

Williams and Gulati looked at the websites for all 20 declared Republican and Democratic candidates and find that, “the surprise is not the bare bones, undeveloped sites, but the depth and sophistication of so many sites this early in the campaign. And these presidential candidates’ websites are much more interactive than the Congressional sites we studied in 2006.”"

http://techpresident.com/node/270

Alex

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