TechPresident (Michael Turk): Sorry Mitt, I'm Calling Your Bluff

Excerpt:
"If you assume the overwhelming majority of of the $3,365,625 in "pure and simple" online fundraising was small dollar donations (which you have to because it takes a lot of $25 contributions to balance $2,300 to get a $100 average), Romney would have to have the most successful Internet fundraising effort ever run by anyone (including Democrats), together with the worst direct mail and telemarketing campaign in the history of politics. (Telemarketing and direct mail donors are typically small dollar gifts) There is no way that number represents "pure and simple" website giving. The math just doesn't support the claim.

The campaign is using SiteCatalyst to track it's web traffic. If they really want me to buy that number, they're going to have to show me the unique visitor report that supports their online claims. On the Bush campaign, the ratio of unique visitors to donations worked out to about 100 to 1. From our calculations, Kerry was probably around the same.

If for every 100 visitors, you receive one online contribution. To generate the 22,430 donations, they would have to have a minimum of 22,430,000 visitors through their site in the last 90 days. That works out to about 250,000 unique visitors per day. Given their Alexa rank of 101,590, I also don't see that they have the traffic to sustain their numbers."

http://www.techpresident.com/node/253

Alex

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