Washington Post: Presidential Campaigns Spending Large Sums on Political Pros - Financial Reports Show Contenders Are Dropping Big Money on Pollsters, Consultants and Advisers in Attempt to Win Nomination

Excerpt:
""Consultants are like lawyers," said Democratic consultant Jenny Backus. "Everyone mocks their existence until they need them."

In a race as early starting and front-loaded as this one, Backus explained, individuals with prior experience in national races are invaluable to ensuring a smooth start. She predicted that in 2008 "consultants will play even more of a role since candidates are going to have to go national very fast once the primary clock starts ticking.""

http://www.washingtonpost.com/wp-dyn/content/article/2007/04/19/AR2007041902684.html

Alex

Sphere: Related Content