BuzzLogic's Social Maps Generating Software Debuts - Social Computing Magazine

Excerpt:
"BuzzLogic's software generates "social maps" to illustrate who is most influential within an online conversation by visually depicting how communities form around key content and individuals. BuzzLogic, Crumpler maintains, empowers marketers to take action by highlighting what is being said, who is saying it, how popular the content and/or author is at any given moment, and whether the author's influence is growing or diminishing. Marketers can then engage the opinion leaders who matter, track how messages spread and assess their impact."

http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=146

Alex

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