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Media giants love virtual worlds for kids - GigaOm

Excerpt:
"Hollywood and media giants have a newfound affection for virtual worlds for kids, and are willing to spend big dollars on communities like Club Penguin and Webkinz. The latest rumor floating around is the Sony is interested in buying Club Penguin for about $500 million, according to PaidContent."

http://gigaom.com/2007/05/16/sony-clubpenguin/

Alex

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