TechPresident: How to Value a MySpace Mega-Group

Excerpt:
"But from talking with Joe, and even from Joe Rospars defensive post on the Obama site, it's clear he did a lot more than that and spent a great deal of time--at least five hours a day starting this January, he says--responding to individual emails, pointing people to information on how to register to vote (something he is rightfully intensely proud of), answering their questions about Obama, and so on. If you hired someone to do this for you to promote a movie or a product or a candidate on MySpace, surely you'd have to pay them something. Top internet consulting firms charge anywhere from $50-$150 an hour for staff time. If Anthony put in just 5 hours a day over the last 18 weeks, that could be anywhere from $30,000 to $90,000 in value.

I'm not even factoring in the intangible value of all the good press Anthony's site generated for the Obama campaign as soon as the media started reporting how well the Senator was doing in the "MySpace primary." You can say that if it wasn't Joe Anthony who made Barack Obama so popular on MySpace, and you'd be right, but still, Anthony was still doing the back-end work of building and maintaining a rapidly growing group, and by all accounts did so pretty well. Not perfectly, but when I asked the Obama campaign folks if Anthony's management of the site ever harmed them, they unanimously said no.

And then there's the future value of a vibrant group of 160,000 "friends" on MySpace."

http://www.techpresident.com/node/307

Alex

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