Branding Supporters' Desktops: A Widget for Campaigns - TechPresident

Excerpt:
"It's called Active Access, and I stumbled upon it in a random lunchtime conversation at last week's Digital Media Conference. The folks behind the product were happy to give a quick demonstration this week, and I really can't find any reason that national campaigns and big advocacy groups wouldn't jump all over it. Here's what it is and why I think it's so useful:
Branded desktop widget. Active Access is a small module that sits on a computer desktop. Once it's downloaded, it displays basic campaign branding information (logo, graphics), plus weather conditions, a web search box and a big fat "contribute" button....Want to see a screenshot? Here's a look at a generic campaign version, with the messaging panel expanded and a desktop alert popped-up."

http://www.techpresident.com/node/1806

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