Edwards Takes A Crack At Mobile Fundraising - TechPresident



Excerpt:
"Following a strong tradition of being the first regarding mobile technologies integration with US politics, The Jon Edwards campaign, as of last night became the first US political campaign to launch a mobile fundraising initiative. But they did not go through the carriers or Paypal to do it. Instead, they harnessed a new technology developed by Mcommons (formally Rights-Group / Politxt) that converges text messaging with a PBX API to create a seamless "call to donate" process from your cell phone. The campaign was launched last night and only lasted a couple of hours. Here is what happened. Last night over 13,000 supporters who have already opted into the Edwards text messaging campaign received a text message telling then the following:


John Edward wants 2 talk 2 you! Hit Reply. Type "CALL" & hit Send. John will call YOU right back! OR call 202-350-9749. txt STOP 2 unsub


After following those directions my phone starting ringing. I picked up the phone and heard ringing myself as if I was making a call. Suddenly I heard a message from John Edwards telling me the following:


“I’m calling to remind you that with just over a week before the end of the quarter the time to act is now. I’m not asking you to help us out-raise everyone else. I’m only asking you for what we need to get our message of real change out to voters in Iowa, New Hampshire, and other key states nationwide.”"



http://www.techpresident.com/node/1220

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