Internet spells end for political spin, says US web guru Joe Trippi Says
Excerpt:
""Before TV, what mattered was how your voice sounded. Then with TV it matters what your candidate looks like ... Anybody can fake it on TV: all the Joe Trippis and Alastair Campbells get really good at making sure our guy looks great for the eight seconds that are actually going on the news.
"We are now moving to a medium where authenticity is king, from what things look like to what's real ... You have to be 'on' 24 hours a day, seven days a week."
http://politics.guardian.co.uk/media/story/0,,2101828,00.html
Alex
Wednesday
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