Long Race Forces Ad Ingenuity - Candidates Use Cheaper Web Means To Push Campaigns

Excerpt:
"In the entire 2004 campaign, the parties and presidential candidates combined spent roughly $17,000 for ads on political blogs. During one week last month, one presidential candidate alone -- Democrat John Edwards -- spent nearly the same amount on more than 25 liberal blogs asking people to sign an online petition in opposition to the Iraq war.

Such spending isn't an anomaly. An unusually early start to what has become an unusually competitive presidential race has prompted campaign veterans to look to the Internet for new, relatively inexpensive ways to reach potential supporters, and to raise funds."

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