Politics 2.0 Post #2,000!!! - As a campaign tool, Web has its uses and limits - USA Today

Excerpt:
"New-media experts say contenders need the Web to compete, but caution that it's not a substitute for politics as usual.

"Traditional politics still matters, and you can't forget that," says Joe Trippi, who pioneered online organizing and fundraising as manager of Howard Dean's 2004 campaign and now advises Democrat John Edwards.

The ideal campaign, Trippi and others say, combines online tools with television, direct mail, personal appearances and conventional fundraising.

"Rich people still need to be courted face to face," says Michael Cornfield, who analyzed Internet use during the 2004 election in a report for the Pew Internet & American Life Project.

"Candidates are learning to integrate the Internet with the face-to-face and the broadcast media so that everything is working together," he says."

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