Widgverts - BuzzMachine
Excerpt:
"My friend Dave Morgan says the widget advertising is next. Snips:
Simply put, widgets are the most recent embodiment of highly distributable Web media. Widgets permit users to separate the content from the Web page, permitting users to implant them on all types of pages, from personalized portal home pages to blogs to personal pages on social sites like MySpace or Facebook. I believe that over the next three years, widgets will change online advertising as we know it today. . . . "
http://www.buzzmachine.com/2007/06/15/widgverts/#comment-351464
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