Thinking Out Loud About YouTube Metrics - By Micah L. Sifry

Excerpt:
"Todd Ziegler of the Bivings Group, who I greatly respect, recently dinged us (gently) with a post called "The Danger of Using YouTube Views as a Metric." He argued that our daily tracking of how many times each candidate's videos are viewed on YouTube was "deceptive" due to the "vastly different ways candidates are using YouTube." And he has a point. John Edwards' numbers are somewhat higher than the other leading Democratic candidates because his campaign is using YouTube as the player for videos on his own site, while Obama uses Brightcove and Clinton uses an in-house tool."

http://www.techpresident.com/node/5512

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