Lessons in Sales from John McCain - The Huffington Post

Lessons in Sales from John McCain - The Huffington Post
Excerpt:
"As far as I know, John McCain has never sold for a living. Though you could argue that insofar as he's a politician, he's never done anything else.

Whether or not you believe all politicians are salespeople, some do it differently than others. McCain "sells" in a particular way.

It's an approach to selling that most salespeople instinctively avoid, but that many of the best salespeople have learned to seek. It's an approach Hillary Clinton is belatedly coming to recognize.

It's simple: be transparent.

As Howard Kurtz writes in "Accessibility Opens Doors to McCain" in the Washington Post,"

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